What to consider before evaluating if a CMS is right for your business

What to consider before evaluating if a CMS is right for your business

A CMS makes content more findable by addressing six key areas in content management.

Content governance

Are there enforced policies and procedures in place for creating and managing content?

Information architecture for tagging

Is current and new content categorized and tagged in a way that everyone understands?

Business process for content management

Are workflows standardized and automated?

User experience for content

How are key stakeholders—from employees to customers—finding the information they need?

Technology and applications

Is the existing technology being used properly? What improvements or new systems would streamline information flow with optimal security? Do you have a cloud-based content management system?

Business value of a CMS

Can your data and content be managed more efficiently and securely? Are applicable regulatory guidelines being adhered to?

Using a content management system for your website

A content management system helps you create, manage, and publish content on the web. It also helps keep content organized and accessible so it can be used and repurposed effectively. There are various kinds of content management systems available—from cloud-based to a headless CMS—to meet every audience need.

Not only does it give you a way to store and manage all your information in a single, easily accessible database, but it also does the following:

Supports inner- and cross-team collaboration
Provides an easy and accessible way to update content
Increases content visibility
Improves productivity
Reduces costs
Enables you to maintain content consistency
Scales as your needs grow

How does a CMS help to build websites?

Basically, a CMS platform takes care of all the technical details around building and managing a website. For example, to post content on the web, such as a blog post, you need to start with an HTML file. HTML allows you to structure your written content so that a web browser can read it. It also allows you to embed images and videos into your content and link to other HTML documents.

Once the content is created and structured, you can change the look and feel of it by using cascading style sheets (CSS). With CSS, you can change the font, color, and size of every element on your page to achieve the desired styling. Once completed, you upload the HTML and CSS files—along with any image and video files—to a web server where your new website is accessible to anyone.

While this process may not seem terribly difficult, it’s not a very efficient way to create documents and share them online. And most organizations don’t have the IT resources to devote to this task.

Advanced CMS technologies

HTML and CSS are OK for creating simple, readable documents, but they are limited when building websites that offer extensive capabilities and functionality—the kind of modern website most companies need to be successful.

For example, to add interactive features and more nuanced functionality to your website, you need to use JavaScript—the programming language of the web. HTML and CSS are relatively straightforward codebases used to create simple documents. JavaScript is a dedicated programming language not dissimilar from the languages used to develop smartphone or desktop applications.

Suppose you plan to migrate your blog site into a media website that serves thousands of visitors per month and posts several pieces of content per day. In that case, you need to start incorporating database technologies to house and access all your content. You need a database with its own programming language as well as another programming language to pass information between the database and the part of the website that users access and navigate. Just like that, things got complicated rather quickly. And that’s where a CMS comes in.

The demand for digital marketing experiences is growing, and shows no signs of letting up. Today’s modern consumers are demanding omnichannel solutions and frictionless experiences. Digital technology provides endless ways for companies to engage with their customers and stay connected. So it’s no wonder that CMS market is expected to grow from $36 billion in 2018 to $123.5 billion by 2026.

Companies recognize how a content management system can help them leverage the full value of their content by streamlining the content creation and distribution process. Marketing and sales teams who invest in a CMS can expect to gain four key benefits as they work to get their message into the market and improve customer experiences.

Stronger collaboration and organization

With a CMS, multiple content marketing team members can contribute and help publish content. With its workflow management, content storage, and scheduling capabilities, the system helps them keep everything organized. Browser-based CMSs can be accessed from anywhere, and teammates in different locations can collaborate on content projects in the same system and on the most current version. Team members can all access the same content since it’s stored in the same place. There’s no need to send multiple files to multiple people—and no headaches from trying to control multiple versions.

User friendly

With a CMS, users don’t have to learn HTML or CSS. No matter their skill level, users across the organization can create and publish content. A content management system makes it easy to upload content onto web pages and update it through a content editor.

SEO and content optimization tools and plug-ins

Want to improve your search engine optimization (SEO) and drive traffic to your site? With a CMS, you can add plug-ins and tools to increase your search ranking. These tools can include options within the front-end interface to add web page titles, meta descriptions, and alt tags.

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